Design challenge

ROLE: UX/UI DESIGNER
PRODUCT: FICTITIOUS PRODUCT PAGE (TECHNICAL TEST)
PERIOD: 2023

SUMMARY

This project was part of a 2-day technical test during a hiring process.

The goal was to assess my skills as a UX/UI Designer by creating a transactional product page for a fictitious brand in the e-commerce sector.

THE CHALLENGE

Design a product page from scratch in just 48 hours:

• Create a fictitious brand with visual identity, tone of voice, and value proposition.
• Define a user persona to guide design decisions and feature prioritization.
• Design the full flow: structure, content hierarchy, and visual proposal for desktop.
• Show the complete process: from wireframes to high-fidelity visuals in Figma.

RESPONSIBILITIES

• Rapid design of a coherent visual system for the proposal.
• Creation of a user persona and a clear, distinctive brand narrative.
• Benchmarking of fashion and accessories e-commerce references.
• Prioritization of key page elements (images, technical details, shipping info, and above-the-fold CTAs).
• Agile execution in Figma: wireframes plus final visual design.

KEY LEARNINGS

• Under tight deadlines, clear prioritization is critical: what to show, how, and when.
• Designing under pressure requires fast, well-reasoned decisions without losing visual coherence or user focus.
• The exercise sharpened my ability to present an end-to-end design process in a structured, clear way with visual storytelling.