Pointer Magazine

SUMMARY

Master’s project at ELISAVA (Barcelona) developed in four months. Pointer is a quarterly magazine reframing hunting and fishing through a modern, urban and environmentally responsible lifestyle lens. Academic project with no commercial intent; images belong to their authors.

PROBLEM

Offer a positive and responsible view of hunting/fishing that is appealing to a general audience and useful to practitioners, avoiding glorification and centring sustainability.

RESEARCH

• Editorial benchmark across outdoor/lifestyle and hunting/fishing titles.
• Reader profiles: responsible practitioner, curious urban reader, companions.
• Interest in territory, conservation, craft, kit and food.

EDITORIAL STRATEGY

• Informative, approachable, non-triumphalist tone.
• Quarterly cadence with seasonal content.
• Sections: Territory; Craft & Culture; Kit; Conservation; Table; Logbook.

ART DIRECTION & VISUAL SYSTEM

• Typography: editorial serif + humanised sans; rhythm and legibility.
• Seasonal colour palette with infographic accents.
• 12-column grid + baseline; airy pacing for photo essays.
• Documentary/landscape photography; portraits of crafts and people.
• Infographics: regulations, maps and calendars.
• Accessibility: AA contrast, 55–75 CPL, 130–145% leading.

PROCESS

• Moodboards and wordlists to align tone.
• Wireframes low → mid → high fidelity (contents, openers, long read, visual index).
• Printed dummy and sessions with mixed readers.
• Style guides: grids, text styles, photo-essay modules.

ETHICAL FRAMEWORK (GENERAL GUIDELINES)

• Licences and insurance; closed seasons and bag limits; permitted methods.
• Respect for protected species, minimum sizes and safety.
• Full utilisation and zero waste; minimise lead use.
• Catch-and-release where applicable; animal welfare.
• Active conservation and reference to current regional regulations.

PRODUCTION

• Interior 120–135 g/m²; cover 250–300 g/m²; sewn + PUR binding.
• Covers that narrate small expeditions, independent from the interior.

LEARNINGS

• Visual reframing broadens audiences and reduces prejudice.
• Typography, grid and infographics sustain a responsible tone.
• Early dummy testing validates pacing, density and imagery.